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Color Your Adventures

Ella Tjader works with RAPP Agency in LA on a Toyota Campaign.

The commission involved Ella drawing ten scenes for an adult colouring app as part of Toyota USA's direct mail campaign. The final pieces illustrate various itineraries where you can go on adventures with a new Toyota RAV4, including a curved road, a farmers market and a mountain range. With the adult colouring market becoming increasingly popular and as a way of engaging their audience further, Toyota have become the first in their industry to incorporate this idea in its marketing efforts. You can download the app and read more about Ella's part in the project here.

 

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